What Is Marketers’ Biggest Challenge When It Comes to Social Networks?
2008 March 21
I’m attaching a link to one of the articles in the Adage Digital Issue. I still haven’t had a chance to read all of their articles yet–but I think it’s helpful for us to have a link to it that we can refer back to when we need to.
Whew–my first blog post!!
http://adage.com/digital/article?article_id=125712
- Posted by Melissa
This article points out something that I heard over and over again at SXSWi. That marketers still don’t understand that you can’t just be present in the social networking realm… you have to be a PART of it.
That’s why I think it’s so important for us (planners and AA|RF overall) to be active participants in social networking; so we can understand how it works and what it means. Until we actively engage in these forms of communication, we can’t very well turn around and make recommendations to our clients or even speak intelligently about it.
Great conversation to be having.