Storytelling taking over the world!
AdAge listed Penguin’s new online campaign as one of the Creativity Top 5 this week.
Penguin challenged 6 authors to create new forms of story telling for a digital platform. The marketer worked with alternate reality fame company “Six To Start” and had authors reinterpret classic stories. The first is Charles Cummings 21 Steps inspired by John Buchan’s The 39 Steps. Readers can click through the story onscreen while Google Maps traces the characters movements through the streets of London. Readers can follow the next story, Slice, through Twitter and the characters’ blogs. The last story will post April 22.
This week there are Fairy Tales on the site. It’s interesting to play around with. Wonder how we could leverage something like this in our creative briefings?
- Posted by Melissa
Hi there – thanks for the writeup, and glad to hear you found We Tell Stories interesting. Look out for a few more up our sleeves over the next few weeks…
Dan