Women dominate the social media scene

In a study by Rapleaf, women outpace men by far in usage of social media. There is especially a disparity in usage between married women and married men. While single 20somethings are all on social networking sites due to having more time and looking for social connections, there’s a huge drop off of married men who don’t have the same social needs online anymore.

Married women use social networks to share pictures and treat their network profiles as family home pages to share with friends and relatives. They spend a lot more time decorating their profile pages with themes, backgrounds and photo widgets like RockYou and Slide.

Read the whole article here:
http://www.businessweek.com/technology/content/may2008/tc20080516_580743.htm

- Posted by Terri